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How to Find Out if Your Copywriter is Worth Top-Dollar
If you're interested to generate an income online, you're going to have to have a site. If you would like that website to generate income, it needs to be written extremely well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. An effective copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are the same. Some are extremely talented. Some dream of having talent but are just trying to make some bucks because they've heard that online copywriting is a breeze. Read on to find out how to know the difference.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a web site of their own, how are they supposed to help you with your own website? Examine the copy used on this website also. If you discover lots of mistakes, this is a bad sign.
Do you react well as you are reading the copy on the copywriter's site? This involves more than merely noticing grammar and syntax errors. Do you have any kind of emotional reaction to the copy on the site? Does it move you to like him or her? Does it make you feel like you want to find out more about the writer and keep on reading? Does it make you feel like you want to employ that person immediately? Does it make you want to run away? Does website copy make you mad? These are all extremely important responses and they require your attention.
Perform your background research on the copywriter. Seek reviews on third-party websites and online forums. It's improbable that you will come across any negative reviews on the writer's own site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and read here can't be faked by the writer you are checking up on. Look closely at these reviews and feedback. Ask the copywriter to furnish you with some references. Be sure that you follow up and actually make contact with those references so that you can obtain an honest opinion from them.
Make sure you spend some time going through the samples supplied by the writer. Ask the writer to send why not find out more you a few more samples that aren't already provided on the site. This is especially crucial if the copywriter claims website he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
There are a number of different ways to see if a copywriter is worth paying for. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.